About Us

Our Team

A dynamic group of digital marketing experts, creative thinkers, and strategic planners, all driven by a shared passion for helping businesses thrive in the digital world.
Olivia Pinho
Olivia Pinho

CEO & Marketing Strategist

I’ve been doing this for over 6 years and I’m so proud of how much Amplified has grown. I LOVE what I do and I couldn’t have asked for a better team or client base!

Meet Olivia

Lydia Hickey
Lydia Hickey

Director of Client Strategy & Team Lead

I oversee our client's strategy and our team to ensure goals are met. Working with small business owners is truly the best work out there!

Meet Lydia

Gaby Olmedo
Gaby Olmedo

Digital Marketing Specialist

Working with our social media management clients and on special projects is where my creativity shines! Everyday there’s something new at Amplified!

Meet Gaby

Our Values

Core values are the foundation of success—they guide our decisions, shape our culture, and inspire to create.

People & Relationships
At Amplified Social, we truly care about our clients. Our small agency size enables us to build personal connections with the people we work with. We’re passionate about your business’s success, and it shows in every interaction. Being responsive, energetic, and dedicated, we collaborate with you to help your business grow. In turn, this helps us grow – bringing fulfillment to both our work and our lives.
Lifelong Learning
We are constantly seeking new knowledge and opportunities for both professional and personal development. We know how challenging it is to keep up with new technology, algorithms, and systems. Let alone needing a strong mindset to stay focused on your goals. Our team regularly completes courses, certifications, and continuing education to help you learn, grow, and adapt without all the overwhelm and clutter.
Wellness & Compassion
We believe that wellness and compassion are essential for fostering creativity and innovation. We encourage flexibility in our work environment while holding each other accountable, ensuring a balance that promotes self-care for both our team and our clients. Compassion is at the core of our interactions, creating a supportive atmosphere where everyone can thrive.
Delivering Value & Results
Delivering value and results is at the heart of everything we do. We focus on achieving measurable and attainable client results. We provide practical and applicable advice for wherever you are in your business, and we always go above and beyond. We welcome feedback to continually refine our approach and ensure that our insights can be effectively applied to a business of any stage.

What We Do Best

See What We Can Do For You
Social Media Management
Social Media Training
Email Marketing
Lead Magnets
Website Overhauls
Online Course Creation
Shopify Websites & Management
Facebook Ads

Olivia Crane

CEO & Marketing Strategist

704.620.8420 • olivia@amplifiedsocial.ca • Instagram

Olivia never envisioned herself as an entrepreneur. With a strong background in sales, her dreams were focused on climbing the corporate ladder. But in 2016, an unexpected opportunity ignited a new vision—one of owning her own business. She began her journey by freelancing in social media management. Then, in March 2020, everything changed when she lost all of her in-person clients in a single day. Instead of giving up, Olivia saw this as a chance to reinvent herself. She swiftly transitioned to a virtual model, sharing her hands-on social media expertise with business owners who needed it most. This pivot led to the creation of Amplified Social, a thriving agency born from resilience and a passion for helping others succeed.
Values
Olivia is deeply committed to her family and is passionate about animal rescue, always finding time to support causes close to her heart. She believes in lifelong learning and the importance of self-care, constantly striving to be her best self. For Olivia, it’s all about building a life you love—one that’s filled with purpose, growth, and compassion.
Education

Bachelor of Commerce
Digital Marketing Diploma
Instagram Growth Accelerator
6 Figure Saver
Quickbooks Online Training

Favourite Quote

“Things will work out, in ways you can’t imagine. Things will fall into place, in ways you can’t plan. All of it will happen, in the way it was meant to.”

Lydia Hickey

Director of Client Strategy & Team Lead
709.631.4460 • lydia@amplifiedsocial.ca • Instagram
Lydia is a digital marketing professional with nearly five years of experience helping businesses grow and thrive online. A 2022 Bachelor of Commerce graduate from Memorial University, she specializes in crafting strategic, tailored solutions that help brands navigate the ever-evolving digital landscape and connect with their target audiences. Outside of her career, Lydia teaches rhythmic spin classes and loves to travel, having explored North and South America, Europe, and Asia. She also adores her two golden retrievers, Bella and Daisy, and her cat, Whiskey. Lydia has a genuine passion for helping people and finds joy in seeing their businesses thrive. She loves being part of their journey, offering tailored strategies and insights that make a real difference.
Values

Lydia places a high value on her family, animals, and continuous growth. Family is at the core of her life as well as her love for animals. For me, growth is about constantly seeking new knowledge, challenging myself, and staying open to new experiences. Growth isn’t just about reaching goals, but about the journey of becoming a better version of myself.

Education

Bachelor of Commerce

Favourite Quote

“Everything happens for a reason.”

Gaby Olmedo

Digital Marketing Specialist
709.757.5508 • gabriella@amplifiedsocial.ca • Instagram

Gaby is originally from El Salvador and moved to Newfoundland in 2019 to pursue a career in Business Administration at Memorial University. Over the years, she developed a strong background in social media management, graphic design, and digital marketing through freelance work in El Salvador, Las Vegas, and Newfoundland.

Outside of work, Gaby enjoys teaching preschool kids at her home church, strength training, traveling, and exploring new hiking trails in St. John’s!

Education

Bachelor of Business Administration (BBA)

Values

Gaby deeply values her relationship with God, the connections she builds with others, and her personal growth. She is dedicated to approaching each day with authenticity, kindness, and integrity, with the hope of creating meaningful relationships and having a positive impact on the community.

Favourite Quote

“Whatever you do, work at it with all your heart”

– Colossians 3:23

Let’s Get Started

Ready To Make a Real Change? Let's Build this Thing Together!

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